Jewellery has always been more than an accessory. It’s a story, a symbol, sometimes even a talisman we carry close to us. With Baagh, our newest collection, we’ve celebrated not just the beauty of bougainvilleas but also the quiet magic of stones that have been cherished for centuries — amethyst and rose quartz.

Soft yet powerful, both stones carry meanings, myths, and energies that transform every piece into more than just sparkle.

🌿 Amethyst: Calm in Every Facet

Beloved for its violet hues, amethyst has been treasured since ancient times. The Greeks believed it protected against intoxication, while in Eastern traditions it is seen as a stone of clarity and spiritual growth.

✨ Meaning & Energy:

• Calms the mind and reduces stress
• Attracts peace, luck, and intuition
• Helps with focus and inner strength

✨ Wear it when…

• You want to turn an ordinary evening into something luminous → Let the Amara Earcuff  glitter with tiny amethysts

• You’re preparing for a big moment → The Jiya Cascade of Light Necklace with amethysts can help you channel poise and balance

Amethyst doesn’t just shine — it soothes.

🌸 Rose Quartz: A Stone for the Heart

Known as the stone of love, rose quartz has been a symbol of tenderness for centuries. Ancient Egyptians used it in beauty rituals, while Greek mythology tied it to Aphrodite, the goddess of love. Its soft pink glow carries warmth that feels both nurturing and uplifting.

✨ Meaning & Energy:

• Promotes self-love and compassion
• Encourages emotional healing and forgiveness
• Brings gentle confidence and kindness

✨ Wear it when…

• You need a reminder to be kind to yourself → The Kira Chain Ring with rose quartz is a little nudge of self-love on your hand

• You’re stepping into a special celebration → The Vanya Danglers with rose quartz drops bring romance and playfulness

• You want everyday comfort with meaning → Mahi Lobe Cuff in rose quartz hugs your ear with quiet elegance

Rose quartz isn’t just beautiful — it’s a love note you can wear.

Rose Quartz & Amethyst Together in Bloom

Many pieces in Baagh carry both rose quartz and amethyst, because together they create harmony — love balanced with calm, tenderness paired with clarity.

✨ Think of the Jiya Whispers of Jaipur Bracelet, where both stones dance across fluid chains, or the Vanya Danglers, where pink and purple drops play off each other in light.

These jewels don’t just accessorize; they align with moods and moments.

Choosing Your Stone 🌺

Jewellery is personal, and so is energy. Ask yourself what you need more of today:

• Calm & clarity? Reach for amethyst.
• Love & compassion? Let rose quartz shine.
• Both? Choose a piece that blends the two, and carry balance with you.

Final Bloom 🌸

Baagh is more than a jewellery collection — it’s a garden of stories, traditions, and energies that live within you. With amethyst and rose quartz, every necklace, bracelet, ring, or cuff is more than just sparkle; it’s a companion for your moods, your rituals, and your celebrations.

✨ Let your jewellery do more than adorn you. Let it heal, remind, and bloom with you.

Explore Baagh — only at The Ethereal Store.